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College of Extended Learning

Customer Satisfaction & Loyalty

Subject Course No. Credit Value
Business Administration ADM 4326 Three (3) credit hours

This course introduces students to the concepts and issues related to customer satisfaction and loyalty. Topics to be explored will include the marketing concept, consumer delight, loyalty, satisfaction measurement, service quality, rewards programs, and service quality assessment.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 3315 or consent of the instructor

Why take this course?

  • You will become familiar with the language and practice of managing customer satisfaction and loyalty.
  • This course serves to enhance the student’s ability to solve marketing-related problems.
  • This course will serve to improve your ability to prepare and present management type reports.

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • Participation (worth 5%)
  • 1 x Assignment (worth 15%)
  • 1 x Mid-term Test (worth 20%)
  • 1 x Application Project (worth 30%)
  • 1 x Final Exam (worth 30%)

All mid-term exams and final exams for online courses will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.

Fees and payments

Online courses are subject to an additional $100 non-refundable/non-transferable online fee per course. For more information on fees and methods of payment, please click here.

Apply now

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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