The University of New Brunswick Fredericton welcomes applications for the position of Digital Strategist with Student Recruitment. This is a 3-year, full-time (36.25 hours per week) position with a salary range of $41,093 - $51,365 per annum.
Reporting to the Manager, Communication & Conversion, the Digital Strategist is responsible for designing and executing a holistic digital strategy to attract and recruit domestic and international students (undergraduate and graduate) to UNB using digital media.
Note: This position was previously posted and closed February 21, 2022. All applications will be resubmitted in the competition. Previous applicants need not reapply.
- Develop Digital and Social Strategy for prospective students, Guidance Counsellors & Parents/Supporters.
- Determine how to achieve prospect, application, and conversion targets via online channels.
- Create Student Recruitment's digital and social targets. Establish and execute the plan to meet them. Generate a monthly report on how each digital and social tool has contributed to targets and goals.
- Create and execute a cohesive social media content plan for UNB's primary social accounts.
- Create compelling and persuasive content to engage audiences. Organize/manage social media calendars.
- Collaborate with other units including Marketing, Alumni, Faculties and UNB Support departments.
- Monitor all social media tactics and measure against set targets, budgets, and audience engagement.
- Oversee the Social Media Ambassador program. Recruit/manage UNB's social media ambassadors. Train, guide, and manage all social media posts and contributions.
- Research, implement, and manage all recruitment-focused digital tools and platforms.
- Measure the ROI of each tool and keep abreast of new technologies and initiatives.
- Work closely with other teams to determine what initiatives/platforms are needed to deliver digital events.
- Lead training on all digital tools and platforms. Monitor implementation of new strategies around digital events.
- Work outside of regular hours during the implementation of new digital event series or platforms.
- Oversee all UNB Student Recruitment digital advertising campaigns run in-house.
- Assist in content development for email marketing campaigns for prospective students, applicants, guidance counsellors, and parents/supporters.
- University degree in a relevant area. Preference will be given to UNB degree holders.
- One year professional experience with digital marketing and good knowledge of the following software/technologies is required: Adobe Creative Cloud software, social media management, search engine optimization, Google Analytics, Zoom or an equivalent event platform, Web CMS.
- One year photography and videography experience - planning, executing, and editing.
- Excellent writing skills and experience writing digital content preferred. Knowledge of Canadian Press Style an asset.
- Ability to track and measure analytics related to SMM, advertising and communications in Excel.
- Ability to work in both PC and Mac environments and troubleshoot independently.
- Existing knowledge of UNB and its program offerings is considered an asset.
- Excellent time-management skills. Ability to act on decisions quickly and meet tight and time-sensitive deadlines.
- Ability to plan and work independently and as part of a larger team.
- Ability to communicate with IT professionals regarding various technologies is a necessity.
Closing date for applications is April 1, 2022 4:30 PM.
This position is covered by the terms and conditions contained in the Collective Agreement negotiated between UNB and PSAC/PTSU Local 60551.
The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.