The University of New Brunswick Fredericton welcomes applications for the position of Student Recruitment Marketing Officer with Student Recruitment. This is a continuing full-time (36.25 hours per week) position with a salary range of $41,093 - $51,365 per annum.
Reporting to the Manager, Communication & Conversion, the Marketing Officer is responsible for the management and development of a holistic suite of creative marketing assets (print and digital) and Recruitment's web properties designed to attract and recruit domestic and international students to UNB. The Marketing Officer will work closely with other teams, faculties, and offices on both campuses.
- Manage and oversee all in-house design projects and physical promotional materials for UNB Student Recruitment and Undergraduate Awards.
- Create informative, compelling, and persuasive content to engage prospective student audiences and key stakeholders to help meet recruitment objectives and goals.
- Maintain a detailed calendar of recruitment initiatives/events and develop production schedules and monitor budgets to meet needs. Ensure assets are designed, brand checked and meet delivery deadlines.
- Provide graphic design services for print and digital resources (posters, presentations, flyers, invitations, ads, etc.) throughout the recruitment cycle.
- Assist other members of the Recruitment Communication & Conversion Team on content creation for Student Recruitment's email marketing campaigns and digital and social campaigns. This includes photography, videography, graphic design, and assistance with social media accounts.
- Oversee and develop Recruitment's web properties to ensure accurate and timely content and brand consistency. Perform regular content audits and liaise with all necessary departments on content creation.
- Ensure all web properties are within the UNB brand standards and follow UNB's best practices.
- Liaise with UNB Marketing Office and external marketing agencies on relevant projects and campaign initiatives.
- Keep abreast of UNB brand guidelines, industry standards and best practices and monitor competitors to maintain a current understanding of competition in the marketplace.
- University degree, supplemented by two years' direct experience (or suitable equivalent combination of education and experience) in marketing, graphic design, publication production and project management.
- Experience with digital marketing is required, along with good knowledge of web content management system and graphic design. Experience with HTML and Google Analytics considered a strong asset.
- Strong customer service orientation and the ability to work effectively on cross-function and virtual teams.
- Excellent copywriting skills with the ability to deliver top quality written communications.
- Highly organized and able to prioritize multiple projects effectively. Ability to time manage and work under pressure.
- Excellent interpersonal skills, tact, diplomacy, and professionalism. Ability to liaise with a variety of stakeholder groups.
- Ability to plan and work independently and as part of a larger team.
- High level computing skills and experience with Microsoft Office package and Adobe Creative Suite.
- Good existing knowledge of UNB and its program offerings is considered an asset.
- Some evening and weekend work will be required as well as travel between UNB's Fredericton and Saint John campuses.
Closing date for applications is August 16, 2021 4:00PM.
This position is covered by the terms and conditions contained in the Collective Agreement negotiated between UNB and PSAC/PTSU Local 60551.
The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.