MBA in Sport and Recreation Management | UNB | UNB

Canada’s only MBA in Sport and Recreation Management

Make real-life industry connections through mentorship, peer support and exclusive internships

MBA in Sport and Recreation Management (MBA-SRM)

Get the brochure

Combine your passion for sport and recreation with an MBA

Learn about corporate social responsibility and fan engagement. Drive success for non-profit organizations. Apply marketing concepts to sport. And so much more — our rigorous program will keep you ahead of the curve.

  • 96% of our graduates find employment in the field of sport and recreation management.
  • Gain hands-on experience and career development through a high-profile internship.
  • Dive into policymaking, financing, planning, marketing and management of sport and recreation services.


96% of our students are employed in their field of interest after graduation

Graduates with an MBA in Sport and Recreation Management are qualified for positions in management, accounting, marketing, advertising, public relations and sales operations.

Employers looking for this unique set of skills include sports teams, professional athletes, sports and tourism organizations, stadiums, colleges and universities, and health clubs.

Recent internships

  • Maple Leaf Sports and Entertainment
  • Ottawa Senators
  • Canadian Paralympic Committee
  • Commonwealth Games Canada
  • ParticipACTION

Interdisciplinary and innovative research and education

Combine courses from UNB's Faculty of Management and Faculty of Kinesiology for a unique education that fills an important gap in the sports and recreation industry.

We’re also home to some of Canada’s most modern and technologically advanced kinesiology labs, research and learning spaces.

Core courses

  • Trends and Issues in Sport and Recreation
  • Sport Marketing
  • Careers and People Management in Recreation and Sport Organizations
  • Corporate Social Responsibility in Sport and Recreation
  • International Sport Law

“The combination of business and kinesiology courses through the MBA SRM program provided a solid academic foundation to build upon during my hands-on internship!”

“I felt fully prepared as I began to navigate the challenges of beginning a career, and to this day credit much of my professional success to the lessons learned at UNB.”

- Sarah MacDonnell (UNB MBA SRM '18)