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Faculty of Kinesiology
UNB Fredericton

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MBA in Sport & Recreation Management

Canada’s only MBA in Sport and Recreation Management

The MBA in Sport & Recreation Management is one-of-a-kind in Canada. Combine your passion for sport and recreation with marketing, finance, public relations, human resources and strategic planning skills.

You'll take a combination of courses in general management and current and emerging issues related to sport and recreation.

This program prepares you for a career with a variety of public, private and not-for-profit organizations such as professional and amateur sports leagues and associations, recreation facilities, resorts and parks, and in the field of sport tourism.

96% of our program graduates find a job

As awareness of the importance of recreation and sport in creating healthy communities has increased, the demand for trained sport and recreation managers and professionals has also grown. 96% of our students are employed in their field after graduation.

Recent internships

  • Maple Leaf Sports and Entertainment
  • Ottawa Senators
  • Canadian Paralympic Committee
  • Commonwealth Games Canada
  • ParticipACTION

Courses from kinesiology and business

During the first year of the program you'll take a combination of business and kinesiology courses from our faculty and UNB's Faculty of Management. In the second year, choose between writing a thesis, taking more courses, or participating in a sport and recreation executive internship. 

Sample courses

  • Trends and Issues in Sport and Recreation
  • Sport Marketing
  • Careers and People Management in Recreation and Sport Organizations
  • Corporate Social Responsibility in Sport and Recreation
  • International Sport Law

We’re also home to some of Canada’s most modern and technologically advanced kinesiology labs, research and learning spaces.