Profile page for: Wade Nelson | UNB

Wade Nelson

Assistant Professor


Social Science

Hazen Hall 207

Saint John
1 506 648 5659

Wade Nelson is an Assistant Professor of Communication Studies in the Department of Social Science at The University of New Brunswick in Saint John. He received his BA in Communication Studies from Simon Fraser University, his MA in Media Studies from Concordia University, and his Ph.D. from McGill University in Communication Studies. He has taught undergraduate courses at McGill University, York University, The University of Winnipeg, and in both Communication Studies and Sociology at The University of New Brunswick at Saint John. He teaches a variety of courses in the Department of Social Sciences, including “Media, Truth and the Social Sphere”, “Promotional Culture”, “Transformations in Communication Studies”, and courses concerning mediated celebrity and sport.

Dr. Nelson’s published research includes work regarding media, sport, celebrity, professional athletes, and promotional culture.

Wade has been involved in BMX Freestyle and Skateboarding for over thirty years. He is a retired Women’s Roller Derby referee. He plays guitar, bass, drums, ukulele, and mandolin (Poorly, Punk-ly, but with Passion).

Selected publications

BMX Freestyle Cycling and Identity” in Tyler Dupont and Becky Beal (eds.) Lifestyle Sports and Identities: Subcultural Careers Through the Life Course. Routledge: New York and London, pg 161 - 172. (2022)

“The Historical Mediatization of BMX Freestyle,” in Belinda Wheaton (ed.) The Consumption and Representation of Lifestyle Sport. Routledge: London. (2012)

“Working Hard at Leisure is Professional: The BMX Freestyle Cycling Pro,” in Whatever Happened to the Leisure Society? Theory, Debate and Policy. Leisure Studies Association Publications, No. 102, pg 93 – 102. (2008)

Interviews / podcasts

Dr. Wade Nelson On Canadian Bmx History And Action Sports Media – March 2022

Harvester Bikes Podcast #1: Dr Wade Nelson” – January 2020