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College of Extended Learning

Web Analytics

Computer with analytics on screen

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field.

Module 1 discusses topics of major concern including a summary of web analytics concepts and important terms. The course then defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. You will also learn how to plan and assess website business strategies using web analytics.

In Module 2, you will explore reporting and dashboards as they relate to web analytics and gain an understanding of how to plan for and design dashboards. In addition, you will learn how to conduct split and multivariate testing, and implement web analytics best practices.

PDUs: 3.5 hours total
CEUs:
0.35 (contact hours - 3.5)

Price: $79 (USD)*

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