Social Media Marketing | UNB

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College of Extended Learning

Social Media Marketing

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Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics.

This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. First, you will learn the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers.

The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. You will also identify how to integrate your social media with mobile, a hub website, and email marketing. Lastly, you will learn how to use strategic metrics for tracking success.

In this course, you will:

  • Explore several platforms and the benefits and drawbacks of each
  • Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content
  • Learn about the spheres of reputation according to the Harris Poll
  • Discover why and how a company should monitor social media
  • Discuss various strategies for engaging with audiences and the aims of each form of engagement
  • Set social media marketing objectives that correlate to sales and growth goals
  • Explore how to integrate social media with mobile, email, and a hub website
  • Learn the difference between organic and paid reach, and the factors that influence each
  • Discuss the time and human capital required to successfully run a social media marketing compaign based on your organization's size
PDUs: 3.5 hours total
CEUs:
0.35 (contact hours - 3.5)

Price: $79 (USD)*

Register now!