Search Engine Optimization | UNB

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College of Extended Learning

Search Engine Optimization

The letters "SEO" with gears begins them

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines.

This course will engage you through a variety of assignments that span the history and technology of the World Wide Web. You will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge you to apply what you've learned.

In this course, you will:

  • Identify SEO as a business process and how it fits within traditional communications and marketing roles
  • Define components of a web page and how each contributes to search engine rankings
  • Learn how search engines find and rank web site content
  • Explore strategies for enhancing search engine ranking
CEUs: 0.3 (contact hours - 3)

Price: $79 (USD)*

Register now!