Personal Branding | UNB

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College of Extended Learning

Personal Branding

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What is a brand? And how do you maintain your personal brand?

This course focuses on teaching you how to brand yourself professionally. You will discuss the value of personal branding, the way to craft your personal brand statement, and finally, the best methods for communicating your personal brand to clients, employers, and other industry professionals.

In this course, you will learn how to:

  • Explain the importance of building a personal brand
  • Describe how to develop a personal branding statement
  • Explain the importance of having a unique selling proposition
  • Discuss online assets, including website/blogs, social media, and videos
  • Discuss offline assets, including dress/appearance, business cards, personal outreach, and mentors
  • Develop a strategy for gaining experience in areas where your brand is weak
  • Explain the importance of expertise, and discuss strategies for becoming known as an expert in your field
  • Explain how to maintain and protect your brand

CEUs: 0.3 (contact hours - 3)
Price:
$49 (USD)*

Register now!

*MindEdge prices their courses in US Dollars (USD). The actual CAD price at purchase may differ slightly. All courses on the MindEdge registration website are priced in USD.