Mobile Marketing | UNB

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College of Extended Learning

Mobile Marketing

Person using a mobile phone

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device.

This course offers an introduction to mobile marketing and looks at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways marketers can leverage the unique benefits of mobile devices to drive profitable customer action.

In this course, you will:

  • Define mobile marketing and its benefits
  • Identify major types of mobile devices and how they're used
  • Learn the differences among marketing efforts of large, medium, and small businesses
  • Consider the purpose of mobile marketing regulations
  • Explore various methods for locating mobile users
  • Distinguish mobile-dedicated websites from responsive design sites
  • Discuss the benefits of location-based services
  • Learn how loyalty programs and coupons can enhance mobile marketing efforts
  • Define key metric categories and the use of channel-specific metrics
CEUs: 0.3 (contact hours - 3)

Price: $79 (USD)*

Register now!