Marketing Automation | UNB

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College of Extended Learning

Marketing Automation

Person touching a digital button

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field.

Module 1 explores the buying cycle and purchases funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.

Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness.

Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

PDUs: 3.5 hours total
CEUs:
0.35 (contact hours - 3.5)

Price: $79 (USD)*

Register now!