Strategic Marketing for Entrepreneurs | UNB

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College of Extended Learning

Strategic Marketing for Entrepreneurs

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

In this course, you will learn how to:

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

CEUs: 0.5 (contact hours - 5)
Price:
$129 (USD)

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MindEdge prices their courses in US Dollars (USD). The actual CAD price at purchase may differ slightly. All courses on the MindEdge registration website are priced in USD.