Digital Marketing Strategy | UNB

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College of Extended Learning

Digital Marketing Strategy

Professional surrounded by data

As consumers increasingly turn to the digital marketplace of the Internet, organizations are realizing they can better reach and connect with their customers, clients, or prospects through digital marketing.

There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization.

This course offers a step-by-step introduction to the process of creating such a digital marketing strategy, with an emphasis on key concepts, definitions, and metrics.

In this course, you will learn the:

  • Importance of creating digital marketing strategies to meet organizational marketing
  • Differences between integrated and non-integrated digital marketing strategies
  • Five stages of a digital marketing strategy
  • Elements of digital marketing and how they can address strategic needs
  • Definition and use of SWOT goals in assessing marketing efforts
  • Plan, Do, Check, Act model and when to use it
  • Key ethical and legal issues in digital marketing
CEUs: 0.3 (contact hours - 3)

Price: $79 (USD)*

Register now!