Conversion Rate Optimization | UNB

Global Site Navigation (use tab and down arrow)

College of Extended Learning

Conversion Rate Optimization

Illustration of people going into a funnel

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results.

In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, you will gain the knowledge and resources to be a more effective professional.

In this course, you will learn how to:

  • Define conversion rate and the factors that contribute to it
  • Identify components of a digital marketing campaign and the role each component plays in conversion rate optimization
  • Identify strategies for enhancing conversion rates
CEUs: 0.3 (contact hours - 3)

Price: $79 (USD)*

Register now!