Content Marketing | UNB

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College of Extended Learning

Content Marketing

Professional leading a meeting

This course offers an introduction to content marketing−a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. You will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

In this course, you will learn about:

  • Content marketing and how it relates to social media and SEO
  • Major types of content and the strengths of each
  • The purpose and goals of a content marketing plan
  • Online marketing funnels
  • Advantages of audience targeting and segmentation
  • The role of influencers in content marketing
  • Channel management and why it is important
  • The importance of video to marketing campaigns
  • Advantages of repurposing content
  • Content audits
CEUs: 0.35 (contact hours - 3.5)

Price: $89 (USD)*

Register now!