Writing for the Web | Marketing Office | UNB

Writing for the web: style

It's essential that we work together to ensure a consistent experience for all visitors to UNB.ca. We generally follow The Canadian Press Stylebook & Caps and Spelling, with a few modifications for reading online. 

Hyperlinks

Write descriptive links that can stand alone — describe what your reader will get if they click that link. Never use "here" or "click here" as a link.

  • Review the admission requirements to ensure you’re ready for the program.
  • Our department follows MLA style, which is a system for documenting sources in scholarly writing.

Capitalization

Titles and professional designations

Job titles are generally lowercase (e.g., dean, post-doctoral fellow, chair, assistant professor), except when the title directly precedes the name.

  • We're pleased to welcome UNB President Paul Mazerolle.
  • The president of UNB is Paul Mazerolle.
  • She is the dean of the department.

Departments and faculties

Names of departments and faculties are capitalized only when using the full, formal name.

  • Faculty of Science, or Department of English
  • If not using the full name, lowercase accordingly: the science faculty, the English department, the alumni office.

Academic subjects

Do not capitalize academic subjects except when referring to a subject that is also a proper noun.

  • She is a psychology major and English minor.
  • He works in the psychology department and the Germanic studies department.
  • Learn more about studying civil engineering.

Spacing and commas

  • Do not double or triple space between sentences.
  • Do not use the Oxford comma (serial comma), unless necessary to avoid confusion. 

Dates 

When using the month and date, abbreviate the month (except March, April, May, June and July — they're short and are never abbreviated). Don't use "th" or "rd."

  • The exam was held Sept. 17.

When referring only to the month, spell it out:

  • Exams were held in December

Time

Use a.m. and p.m. (lowercase with periods). Minutes are not included for a time on the hour (e.g., 9 a.m., not 9:00 a.m.)

  • Classes begin at 10 a.m. with a break at 12:30 p.m. for lunch.

Numbers

Spell out whole numbers below 10 and use figures for 10 and above.

  • "I had 26 emails in my inbox this morning; I've only responded to three of them." 

Helpful resources

Questions

You guessed it! digital@unb.ca