Communications Studies
| COMS4104 | Promotional Culture | 3 ch (3C) [W] |
|---|---|---|
Promotional culture is central to our lives. Not merely in marketing, advertising and politics, but also the ways in which we interact to promote ourselves, our practices, and our tastes through traditional and social media. This course examines both the history of advertising and modern branding culture in our quest to understand mediated promotionalism. The course critically examines the social practices involved in promotionalism and is focused on the role of different media of communication in these processes. | ||
