Dr. Shelley Rinehart
Professor of Marketing
Dr. Shelley M. Rinehart is a Professor of Marketing in the Faculty of Business at UNB Saint John and serves as the Deputy Mayor of the City of Saint John after being elected with a record setting number of votes in the 2012 Municipal Election.
Dr. Rinehart teaches a variety of Marketing courses at the undergraduate, graduate and executive education levels. Her favourite courses are Consumer Behaviour and Marketing Management where she is able to use a variety of activities, experiments and computer simulations as part of the course curriculum.
Dr. Rinehart also offers her support to students outside of the classroom. She is a volunteer coordinator of post-secondary education for the Saint John SeaDogs, the local QMJHL team and has coached student teams for a variety of academic competitions.
Dr. Rinehart has recently returned full time to UNB Saint John after a 4 year secondment as the Executive Director of Policy Development and Planning with the Provincial Department of Energy. While on secondment Dr. Rinehart was involved in a variety of legislative activities and Federal, Provincial and Territorial committees. Following her secondment, Dr. Rinehart remains actively engaged with the Department of Energy and has recently been appointed to the Board of the Committee for Legislative Environmental and Energy Research as the Province's representative.
Dr. Rinehart has held a number of administrative roles within UNB Saint John. Prior to her secondment to government she served six and one half years as Dean of the Faculty of Business. Dr. Rinehart has also served as Director of the Electronic Commerce Centre and the Co-Operative Education Program in the Faculty of Business at UNB Saint John. She was awarded a UNB merit Award in recognition of her outstanding contributions to UNB. A Saint John native, Dr. Rinehart holds a Bachelor of Arts with Honours in Psychology from UNB Saint John, an MBA in Marketing and Finance from UNB Fredericton and a PhD in Marketing from the University of Oklahoma.
As an academic Dr. Rinehart has received recognition internationally for her teaching. She has published her research in a variety of journals, presented her work at national and international meetings and serves as a reviewer and/or on editorial boards for several journals and conferences. A life long learner, Dr. Rinehart continues to participate in professional development workshops and other educational opportunities.
Dr. Rinehart is an active member of the Saint John community. She is currently Vice Chair of the Saint John YM-YWCA and also sits on their capital campaign cabinet and board development committee. She is also an active member of the Bridge Network at UNB, sits as a Board member of Early Literacy Friends and is a panel member for Alternative Members. Dr. Rinehart recently joined the Board of Saint John Energy and also sits as a member of the Audit Committee and Chair of the Governance Committee.
She has served on a variety of other volunteer boards and committees including the Saint John Board of Trade, the Cherry Brook Zoo, the New Brunswick Institute of Chartered Accountants Disciplinary Panel: Appeal Tribunal and Labatt People in Action - National Future Leaders Award Selection Committee. She was also involved with Canadian Mental Health, Saint John Branch, where she served as President for several years. Dr. Rinehart also served as the Chair of Fundy Linen Services Inc. and Chair of Enterprise Saint John.
In recognition of her activities Shelley has twice been nominated for the Top 40 under 40 award, named an IT Hero by Industry Canada and the Information Technology Association of Canada, recognized by Atlantic Progress Magazine as one of ten “People Powering the New Economy” and received recognition as an outstanding volunteer by the Canadian Mental Health Association and the City of Saint John.
