Workshop series
External funding supported the development and delivery of e-business and e-marketing training seminars to over 1,400 small medium businesses in more than 50 communities throughout Atlantic Canada.
Our “Marketing on the Internet” Workshop, designed for small and medium sized businesses, is a highly interactive Full Day session where participants have the opportunity to learn and apply practical knowledge of e-Marketing.
The Workshop progressively builds skills for the participants surrounding two main components:
- Fundamentals of Marketing in a Digital World, reviewing communication models and the advantages of applying e Marketing to their overall business plan
- Techniques and proven strategies of Internet Marketing, reviewing specific tools like Google Analytics, Email Marketing Campaigns, Search Engine Optimization, Social Media – why does it work?
Ultimately, if businesses want to drive more relevant traffic to their web site and expand their customer base – this workshop is for them.
This Google Earth file highlights the communities that we have delivered our Workshop. To view the file you will need to install Google Earth. Download it here.
Note: save the file imap-workshop-participants.kmz to your desktop then double click on the file. This file will open in Google Earth and will centre over Atlantic Canada. In some cases, there is a need to zoom in (mouse scroll button) or to click on a cluster of icons, to see all of the participants from a given city or town.
