AfterGradNB reconginzed the declining numbers of students who are enrolled in university from 2002/2003 to 2012/2013 suggesting that decreasing numbers of New Brunswick students with the potential to attend university are actually doing so. (MPHEC, 2014)

AfterGrad NB will focus on a group of grade twelve students who have the potential to attend university but due to factors such as financial, social or cultural capital challenges they are prevented from applying to or enrolling in university.  300 grade twelve students from ten New Brunswick high schools will be a part of the project. The high schools will be divided into experimental and control groups at random. The experimental group will be given information about upcoming labour market shortages in the province as well as be a part of an auto-application process to all four universities in New Brunswick (Mount Allison University, Saint Thomas University, the University of New Brunswick and the Universite de Moncton). The control group will only receive the seminar about the New Brunswick labour market. The information in the seminar will be based on the New Brunswick labour market analysis undertaken by the New Brunswick Insititute for Research, Data, and Training (NB-IRDT) as well as from information available from the NB Department of Post-Secondary Education, Training and Labour.