Marketing

Why Study Marketing?

Marketing is a huge industry. You’ve probably seen over 100 advertisements today before you visited this website. Marketing offers incredible scope and variety. The responsibilities of a marketer depend on the type of organization you work for, and what you’re trying to promote or sell. The main aspects of marketing include public relations, advertising, promotions, and product development, pricing and distribution. Some companies have large marketing departments, with marketers dedicated to one of these areas. Other companies contract out marketing functions to firms that specialize in advertising, public relations, and market research. Whether you work for a large corporation or a boutique advertising agency, your marketing career will offer excitement, challenge and stimulation.

What Can You Be With a BBA in Marketing?

Marketing professionals are in great demand as the industry is constantly growing and changing to keep pace with technology and customer needs. Every organization needs to gain a competitive edge in the marketplace, and you will be well prepared to make that happen in roles such as:

  • Account Coordinator/Manager
  • Climate Change Coordinator
  • Print/Online Media Coordinator
  • Copywriter
  • Content Developer
  • Market Researcher
  • Freelance Writer
  • Public Relations Specialist
  • Media Relations Professional
  • e-commerce Specialist
  • Fundraising Campaign Coordinator
  • Internet Communications Specialist

Search for Careers for more career possibilities.

With additional education/training or experience…

  • Senior Advertising Executive
  • Media Planner/Buyer
  • Brand Manager
  • Web Developer
  • Instructional Designer
  • Entrepreneur (Marketing Firm)
  • Freelance Marketing Professional
  • Sales Manager
  • Professor/Teacher
  • Lawyer
  • Journalist

Where Can You Work?

You can work in anywhere, in virtually any industry, including:

  • Public Relations Firms
  • Advertising Agency
  • Marketing, Advertising, Public Relations or Communications Departments
  • Government Communications Departments
  • Charities and Volunteer Groups
  • Arts and Cultural Associations
  • Non-government Organizations
  • Media Relations
  • Promotions/Sales
  • Special Events
  • Web Communications/Marketing
  • International Aid
  • Tourism Industry
  • Customer Relationship Management

What Skills Can You Develop?

You will learn all the business skills you need to meet the challenges of the fast-paced world of business. You will develop the tools you need to meet your organization’s marketing goals, supported through market research and targeted to your audience’s needs. You can also offer employers valuable transferable skills that will help you in whatever career you choose.

Specific Knowledge Skills

  • Ability to identify customer needs through market research
  • Ability to develop research methodology, analyze data, interpret and present the results
  • Ability to develop and promote new products and services based on marketing strategy
  • Understanding of issues related to international trade, foreign trade, exporting/importing good and services in global markets, negotiation practices, financial issues, and international public relations
  • Understanding of consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research
  • Knowledge of mathematics and statistics

Valuable Transferable Skills

  • Communication skills: Identify, access, compile and organize data; interpret data and prepare presentations and reports using current technology
  • Teamwork skills: Work effectively with others, identify your role and contribute to meetings and the goals of a project
  • Interpersonal skills: Understand group dynamics, human relations and effective negotiation
  • Management skills: Oversee a project and determine goals, make decisions, assign roles and ensure completion of tasks
  • Organizational skills – Set priorities, manage workloads and project deadlines
  • Professional skills: Demonstrate ethical behaviour and professionalism, exercise accountability and sound judgment
  • Analytical and problem-solving skills
  • Critical and creative thinking

Professional Associations & Resources

Professional associations can be a great way to meet, learn from and network with professionals in your field of interest. Some associations offer student memberships, often at a reduced rate. Below is a sample of professional associations and industry-related websites you can explore.

Contact the Faculty

UNB Faculty of Business Administration

University of New Brunswick

PO Box 4400
255 Singer Hall
7 Macauley Lane

Fredericton NB E3B 5A3

Contact Information

Web site