Bachelor of Business Administration
What is Business Administration?
Business is about having vision, being creative, solving problems, working with people, making plans, and seeing those plans come to life. It's also about helping people, businesses and organizations thrive.
Your undergraduate program will cover everything you need to launch your own venture or play a key role in an enterprise that excites you:
- Accounting
- Business Communications
- Business Law
- Entrepreneurship
- Finance
- Human Resources Management
- Industrial Relations
- Management Information Systems
- Marketing
- Organizational Behaviour
- Organization Theory
- Quantitative Methods
- Strategy
BBA Program Options
You can build a specialty in an area of business that aligns with your interests and career goals. There are two main options: Honours or General BBA. Your academic advisors will help you choose the best options and provide career advice.
- Honours BBA: This option is for students who want to focus intensely on an area within business administration. You may also complete a minor to complement your program, such as sociology, french or computer science. You must decide on whether to enter the honours program by the end of second year.
Honours options:
- Accounting
- Economics
- Finance
- Finance and Economics (combined)
- Human Resources Management
- Marketing
- General BBA: This option allows students to achieve a moderate level of specialization in an area of interest. You must decide on whether to concentrate in an area of business by the end of second year.
Concentration Options:
- Accounting
- Aviation and Operations Management
- Entrepreneurship
- Finance
- Human Resource Management
- International Business
- Marketing
What Can You Be With a Bachelor of Business Administration?
Your BBA will prepare you for high demand, high-paying careers in the business world. In New Brunswick, for example, there is a high demand for construction supervisors, project managers and financial estimators. There are also many high-salary management positions available within the province’s energy sector.
- Corporate Executive
- Financial Analyst
- Financial Planner
- Human Resource Professional
- Commercial Pilot
- Advertising Professional
- Market Researcher
- Marketing Manager or Director
- IT Manager
- Entrepreneur
- Researcher
Search for Careers for more career possibilities.
With additional education/training or experience
- Chartered Accountant
- CGA (Certified General Accountant)
- CMA (Certified Management Accountant)
- Lawyer
- Economist
- Professor
- Teacher
Where Can You Work?
Our graduates have found exciting, satisfying jobs around the world:
- Vice President Marketing, Clear Picture Corporation
- Financial Planner, Anderson Financial Services
- Director of Finance, Coast Tire
- Land Manager, National Capital Commission
- Chartered Accountant, Grant Thornton
- Financial System Analyst, Department of Foreign Affairs and International Trade
- Managing Partner, Deloitte and Touche
- Senior Director, Microsoft Corporation
- Senior Vice President, Montréal Stock Exchange
- Vice President, xwave
- Chief Executive Officer, Fonterrra Cooperative Group (New Zealand)
- Vice President, ADI Group
- Chief Executive Officer, Asia Pacific, McCain Foods Limited
You will be prepared to work in virtually any industry or sector of business, including
- Human Resources
- Public Accounting, Banking or Investment
- Entrepreneurial Ventures
- Budget Analysis
- Financial Advising
- Personal Finance
- Auditing
- Advertising
- Market Research
- Marketing Communications
- International Business
- Labour Relations
- Research
- Promotions Management
- Hospitality Industry
- Sales
What Skills Can You Develop?
You will learn all the business skills you need to meet the challenges of the fast-paced world of business. In addition to your subject knowledge and expertise, you can offer employers a wide range of transferable skills. These skills will serve you in any career you choose:
- Excellent computer skills
- Analysis and problem-solving skills
- Critical and creative thinking
- Decision making skills
- Oral communications skills, making presentations, participating in meetings and brainstorming discussions
- Written communication skills – preparing reports and presentations, marketing and business plans
- Organizational skills – managing work loads project and report deadlines, planning
- Interpersonal skills – teamwork, group dynamics, human relations
Professional Associations and Resources
Professional associations can be a great way to meet, learn from and network with professionals in your field of interest. Some associations offer student memberships, often at a reduced rate. Below is a sample of professional associations and industry-related websites you can explore.
- Canadian Company Capabilities Directory of Business and Trade Association
- Association for Financial Professionals Canada
- CGA: Certified General Accountants Association of Canada
- The Young Entrepreneurs Network
Contact the Faculty
UNB Faculty of Business Administration
University of New Brunswick
PO Box 4400
255 Singer Hall, 7 Macauley Lane
Fredericton NB E3B 5A3
