Shelley Rinehart



Business, Faculty of

Oland Hall 226

Saint John
1 506 648 5902

Other titles

MBA Director

Shelley Rinehart is a Professor of Marketing and MBA Director in the Faculty of Business at UNB Saint John. She also serves as the Deputy Mayor of the City of Saint John after being elected with a record setting number of votes in the 2012 Municipal Election.    

Dr. Rinehart teaches a variety of Marketing courses at the undergraduate, graduate and executive education levels. Her favourite courses are Consumer Behaviour and Marketing Management where she is able to use a variety of activities, experiments and computer simulations as part of the course curriculum.

Dr. Rinehart also offers her support to students outside of the classroom. She is a volunteer coordinator of post-secondary education for the Saint John SeaDogs, the local QMJHL team and has coached student teams for a variety of academic competitions.  

Dr. Rinehart has returned full time to UNB Saint John after a serving the Province of New Brunswick on a 4 year secondment as the Executive Director of Policy Development and Planning with the Provincial Department of Energy. While on secondment Dr. Rinehart was involved in a variety of policy development and legislative activities and Federal, Provincial and Territorial committees. Following her secondment, Dr. Rinehart remains actively engaged with the Department of Energy and serves as the Provincial representative on the Energy Council's the Board of the Committee for Legislative Environmental and Energy Research, an international organization.

Dr. Rinehart has held a number of administrative roles within UNB Saint John. Prior to her secondment to government she served six and one half years as Dean of the Faculty of Business. Dr. Rinehart has also served as Director of the Electronic Commerce Centre and the Co-Operative Education Program in the Faculty of Business at UNB Saint John. She was awarded a UNB merit Award in recognition of her outstanding contributions to UNB.

 A Saint John native, Dr. Rinehart holds a Bachelor of Arts with Honours in Psychology from UNB Saint John, an MBA from UNB Fredericton in Marketing and a PhD in Marketing from the University of Oklahoma.

As an academic Dr. Rinehart has received recognition internationally for her teaching. She has published her research in a variety of journals, presented her work at national and international meetings and serves as a reviewer and/or on editorial boards for several journals and conferences. A life long learner, Dr. Rinehart continues to participate in professional development workshops and other educational opportunities.

Dr. Rinehart is an active member of the Saint John community. She is currently Chair of the Saint John YM-YWCA and also sits on their capital campaign cabinet. She is also an active member of the Bridge Network at UNB, sits on the Executive Committee of Early Literacy Friends, is a judge for the Board of Trade Outstanding Business Awards and is a panel member for Alternative Measures. Dr. Rinehart has been recently appointed as Chair of the Board of Saint John Energy and also as Chair of the  Audit Governance Committees. She is also a member of a variety of Committees of Council, a member of the Executive of the Cities of New Brunswick and has attended the Canadian Federation of Municipalities as a voting member.

She has served on a variety of other volunteer boards and committees including the Saint John Board of Trade, the Cherry Brook Zoo, the New Brunswick Institute of Chartered Accountants Disciplinary Panel: Appeal Tribunal and Labatt People in Action - National Future Leaders Award Selection Committee.  She was also involved with Canadian Mental Health, Saint John Branch, where she served as President for several years.  Dr. Rinehart also served as the Chair of Fundy Linen Services Inc.  and Chair of Enterprise Saint John.

In recognition of her activities Shelley has twice been nominated for the Top 40 under 40 award, named an IT Hero by Industry Canada and the Information Technology Association of Canada, recognized by Atlantic Progress Magazine as one of ten “People Powering the New Economy” and received recognition as an outstanding volunteer by the Canadian Mental Health Association and the City of Saint John.