Shelley Rinehart



Business, Faculty of

Oland Hall 226

Saint John
1 506 648 5902

Other titles

MBA Program Director

Shelley Rinehart is a Professor of Marketing and MBA Director in the Faculty of Business at UNB Saint John. She also served a four-year term as the Deputy Mayor of the City of Saint John after being elected with a record setting number of votes in the 2012 Municipal Election.

A Saint John native, Dr. Rinehart holds a Bachelor of Arts with Honours in Psychology from UNB Saint John, an MBA from UNB Fredericton in Marketing, and a PhD in Marketing from the University of Oklahoma. She teaches a variety of Marketing courses at the undergraduate, graduate and executive education levels. Her favourite courses are Consumer Behaviour and Marketing Management where she is able to use a variety of activities, experiments and computer simulations as part of the course curriculum.

Dr. Rinehart also offers her support to students outside of the classroom. She is a volunteer coordinator of post-secondary education for the Saint John SeaDogs, the local QMJHL team and has coached student teams for a variety of academic competitions. Dr. Rinehart served the Province of New Brunswick on a 4-year secondment as the Executive Director of Policy Development and Planning with the Provincial Department of Energy. While on secondment to the Province of New Brunswick, Dr. Rinehart was involved in a variety of policy development and legislative activities and Federal, Provincial and Territorial committees.

Dr. Rinehart has held a number of administrative roles within UNB Saint John. Prior to her secondment to government, she served six and one half years as Dean of the Faculty of Business. Dr. Rinehart has also served as Director of the Electronic Commerce Centre and the Co-Operative Education Program in the Faculty of Business at UNB Saint John. She was awarded a UNB Merit Award in recognition of her outstanding contributions to UNB, and in 2016, was honoured for her accomplishments in the classroom as a dedicated and respected educator with the Faculty of Business Excellence Award in Teaching.

Dr. Rinehart has published her research in a variety of journals, presented her work at national and international meetings and serves as a reviewer and/or on editorial boards for several journals and conferences. A life-long learner, Dr. Rinehart continues to participate in professional development workshops and other educational opportunities.

Dr. Rinehart is an active member of the Saint John community. She is currently Chair of the Saint John YM-YWCA and sits on the Executive Committee of Early Literacy Friends, is a judge for the Board of Trade Outstanding Business Awards and is a panel member for Alternative Measures. Dr. Rinehart is Chair of the Board of Saint John Energy and of the Research and Productivity Council of New Brunswick. In 2018, she was appointed to the Board of the Port of Saint John.

In recognition of her activities, Shelley has twice been nominated for the Top 40 under 40 award, named an IT Hero by Industry Canada and the Information Technology Association of Canada, recognized by Atlantic Progress Magazine as one of ten “People Powering the New Economy” and received recognition as an outstanding volunteer by the Canadian Mental Health Association and the City of Saint John.

In May 2018, Dr. Shelley Rinehart was honoured at the University of New Brunswick with the President’s Medal, which recognizes dedicated and distinguished service to the University and the community over many years.

Selected recent research

Rinehart, S. & Roach, D. (2016). Shared Risk Pensions: The Unintended Consequences. Clute Institute 2016 International Academic Conference on Business, Las Vegas, Nevada, October 2016. Award for Best Presentation.

Gupta, A., Roach, D., Rinehart, S., & Best, L. (2015). Decision-Making Impacts on Energy Consumption Display Design. Energy Technology & Policy.