Daniel Doiron

Senior Teaching Associate

Business, Faculty of

Oland Hall 227

Saint John

ddoiron1@unb.ca
1 506 648 5744



Daniel Doiron, M.Sc in the Management of Technology (MIT), B.Sc. Electrical Engineering

Daniel Doiron teaches in the areas of Management Information Systems, New Venture Development, Small Business Management, Competitive Strategy and Managing Innovation at both the undergraduate and graduate levels. Innovative teaching methods are his passion and he has written and published several businesses cases. In 2015, he received the Faculty of Business Departmental Award for Teaching Excellence.

Daniel served as the Director of the Electronic Commerce Research and Training Centre and has been involved in founding four technology start-ups, the most recent of which is a company which provides a GIS based Marine Electronics solution to the global in-shore fisheries market.

Daniel began his career in the telecommunications industry in 1984 following graduation from the University of New Brunswick where he received a Bachelor degree in Electrical Engineering. In 1991, Daniel received a Masters Degree in the Management of Technology from the Sloan School of Management at MIT.

Daniel and his wife Jackie reside in Saint John, Canada with their three young boys.

Recent publications

Doiron D., Schryer D. (2016) “Cervus Equipment Corporation: Diversified Growth in Trucking” #9B16M230 IVEY Publishing. (Refereed)

Doiron D. (2015) “What Business is Zara In?” IVEY Publishing, Sept. 24, 2015. #9B15M088 (Refereed)

Doiron D., Schryer D. (2013, 2015), “Cervus Equipment – Harvesting a New Future” IVEY Publishing, 2013-09-27, 2015-07-24. #9B13M092 (Refereed)

Doiron, D. (2010) Internet Marketing and SMEs: E-commerce Adoption and Small Business in the Global Marketplace - Tools for Optimization. Hershey, Pennsylvania: IGI Global.

Doiron, D. and Fleet, G. (2016) The Evolving Value Proposition: The Relationship between the Value Proposition and the Three Dimensions of Pivoting in ICT Start-up Companies: An Empirical Study, Paper presented at Institute for 39th Small Business and Entrepreneurship Conference, Paris, France.

Doiron, D. & Fleet, G. (2012) Impact in ICT Adoption from Internet Marketing-based Student Internships: a study demonstrating how Internet-marketing-focused student internships facilitated successful ICT adoption among Canadian SMEs over a three-year period. Paper presented at 35th Institute for Small Business & Entrepreneurship Conference, Dublin, Ireland.