Stephen Grant

Associate Dean

PhD (University of Memphis)

Business Administration, Faculty of

Tilley Hall 342

1 506 458 7327

Stephen Grant joined the Faculty of Business Administration in 1993 and is a member of the Entrepreneurship and the Marketing Areas. Dr. Grant received the Faculty of Business Administration Excellence in Teaching Award in 2009 and the UNB Merit Award in 2005 for his performance in research, service, and teaching.

Dr. Grant has a record of extensive service with the Faculty. His service has included multiple terms as area coordinator, Associate Dean Research and Outreach (2001-2005) and Associate Dean, Programs (2007-2008).

Dr. Grant is currently serving as Acting Associate Dean, Undergraduate Programs.His primary responsibility is administrative oversight of the undergraduate and graduate business programs at UNBF. His office is responsible for the management of admissions, enrolment, academic appeals or reviews, student advising, and other academic services. Additionally, he sits on undergraduate and graduate curriculum committees at the Faculty and University level.

He is a member of the editorial boards of Industrial Marketing Management, the Journal of Relationship Marketing, and the Journal of the Academy of Business Education.

Dr. Grant's current research interests include: customer service and satisfaction, entrepreneurship and measurement scale development. His research has been published in various journals, including: the Journal of Personal Selling and Sales Management, the Journal of Marketing - Theory and Practice, and Marketing Education Review. In addition, he is co-author of three textbooks for leading business publishers.


Marketing, 2nd Canadian Edition. Toronto: Houghton Mifflin, 2009. (with William M. Pride, O.C. Ferrell, and Karen Blotnicky).

Journal articles

Predicting New Product Success or Failure: An Examination of U.S. and U.K. Practices, Journal of Comparative International Management, 10(1), 50-65. (with D. Berkowitz and B. Wren).

Conferences and presentations

Developing and Assessing Entrepreneurial Programs: The Case of a New Program in Atlantic Canada. In Proceedings of the International Council for Small Business World Conference. Halifax, N.S. 2008. (with M. Wielmaker, A. Gaudes, D. Mitra, and K. Murdock).


Analysis of the Data Obtained from the Questionnaire Administered from E-town Hall (Part B - Qualitative Analysis). Report for Industry Canada prepared as part of a national policy review of antenna siting and approval in Canada (contract #5008449) Released on the Web; printed as Appendix C to Report On: The National Antenna Tower Policy Review, Industry Canada Registration #54220B.

Interviews and Newspaper Content Analysis: The New Maryland Tower Site Investigation; Executive Summary Report. Completed as Phase I of Industry Canada contract #5008449. Printed as Appendix D to Report On: The National Antenna Tower Policy Review, Industry Canada Registration Number 54220B.