Jane Dunnett

Associate Professor

PhD (Queen's University)

Business Administration, Faculty of

Singer Hall 348

Fredericton

adunnett@unb.ca
1 506 458 7653



Jane Dunnett joined the Faculty of Business Administration in 2000 and is a member of the Marketing Area. She teaches courses in Marketing Management and Consumer Behaviour in the BBA and MBA programs.

Jane's research interests include retailing, organisational culture, the relationship between employees and customers and the dynamics of consumer choice.

Journal articles

Exploring the Impact of Clicker Technology in a Small Classroom Setting on Student Class Attendance and Course Performance. Journal of the Academy of Business Education, (with K. Shannahan, R. Shannahan, and B. Trenholm). (forthcoming).

When It All ‘Clicks’ – The Effectiveness of Using Game Show Technology in the Classroom. Journal of the Academy of Business Education, 2007. ( with B. Trenholm).

A Means to an End: Considering the Role of the Marketing Concept in Human Resource Management. The Journal of Business and Behavioral Sciences, 16: 1, (2007), 123-133.

The Role of Organizational Culture in Customer Service. The Business Review, Cambridge, 7:1, (2007), 38-44.

Customer Perceptions of Attribute Importance in the Business-to-Business Environment. The Business Review, Cambridge, In Press. (with M. Leong).

Part-time Workers and Organizational Justice. The Business Review, Cambridge, 5:1, (2006), 39-43. (with D. H. Flint).

Books

Falling Prices, Happy Faces: Organizational Culture at Wal-Mart. In Wal-Mart World. S. D. Brunn (ed.). New York: Routledge, 2006, 79-90. (with S. J. Arnold).

Conferences and presentations

Falling Prices, Happy Faces: Organizational Culture at Wal-Mart. In Wal-Mart World. S. D. Brunn (ed.). New York: Routledge, 2006, 79-90. (with S. J. Arnold).

Creating little ‘wows’ in Customer Service, Presentation at the Academic Business World International Conference, Nashville, TN, May 23-25, 2012.

Consumer Choice Decision Factors in Child Care – A Canadian Perspective, presentation at the Society for Marketing Advances 2010 Annual Conference, Atlanta, GA, Nov 3-6, 2010.

Consumer Complimenting Behavior: Antecedents and Consequences, presentation at the American Society of Business and Behavioral Sciences 17th Annual Conference, Las Vegas, NV, Feb. 18-21, 2010 (with K. Wedge).

For Sale by Owner: Assessing the Changing Real Estate Market in Canada, presentation at the Society for Marketing Advances 2009 Annual Conference, New Orleans, LA, November 2009.

The Impact of Canadian-U.S. Price Differences on Store Choice, presentation at the Society for Marketing Advances 2008 Annual Conference, St. Petersburg, FL, November 2008.

When Student Interaction “Clicks”, Does Student Learning Improve?, proceedings of the 2007 Society for Marketing Advances Conference, San Antonio, TX, November 7-10, 2007. ( with K.L.J. Shannahan and B. A. Trenholm.)

Customer Perceptions of Attribute Importance in the Business-to-Business Environment. International Business and Economics Research Conference, Los Angeles, California, 2007. (with Ming-Haw Leon Leong).

The Role of Organizational Culture in Customer Service. Global Management and Information Technology Research Conference, New York, New York, 2007.

Using the Marketing Concept in Human Resource Management. Fourteenth Annual Conference of the American Society of Business and Behavioral Sciences, Las Vegas, Nevada, 2007. Part-time Workers and Organizational Justice. Global Business and Economic Research Conference, New York, New York, 2006. (with D. H. Flint).

What’s The Buzz? Tell Me What I Need To Know: The Mediating Role of Market Presence in the Arrival of a New Retail Market Entrant, Proceedings of the 7th Triennial National Retailing Conference, Academy of Marketing Science/ American Collegiate Retailing Association, Joel Evans, ed., Columbus, Ohio, Vol. 10, p. 75-80, November 2003. ( with S. J. Arnold).

Fast, Family or Fun: The Relevance of Performative, Institutional and Hedonic Norms to Store Choice, International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Services Studies (EIRASS), Vancouver, British Columbia, Vol. 8, page 3, June 2001. ( with S.J.Arnold and J.M. Handelman ).

The Impact of Market Performance and Market Presence on the Saliency of Store Choice Attributes, Proceedings of the 6th Triennial National Retailing Conference, Academy of Marketing Science/American Collegiate Retailing Association, Joel Evans and Barry Berman, eds., Columbus, Ohio, Vol. 9, p.1-5, November, 2000. ( with S.J.Arnold and J.M. Handelman ).

Resolving Ambiguity in the Marketplace: the Continuing Impact of a Market Spoiler, Proceedings of the American Collegiate Retailing Association Spring Conference, Toronto, Ontario, May 2000. ( with S.J.Arnold and J.M. Handelman ).

Falling Prices, Rising Morale: The Impact of Organisational Culture on Customer Satisfaction at Wal-Mart. Proceedings of the Doctoral Colloquium at the Annual Conference of the Academy of Marketing, Andrew McAuley, ed., University of Stirling, Stirling, Scotland, July 1999. ( with S. J. Arnold).