Media Releases 2.0 (NEW)
CMPW 1068
It's time to move beyond the press release if you're trying to get media attention for your small or medium-sized business in 2013.
This half-day session will demonstrate new techniques and strategies for developing relationships between your business and media, helping gain attention for your firm and its offerings. It will also talk about how to deal with crisis communications situations that involve both traditional media as well as social media.
Dates |
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Location |
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Feb. 17, 2014 |
8:30 a.m. - 12:30 p.m. |
Fredericton, NB |
$239 + HST |
Instructor
David Shipley is the enterprise strategy analyst for the University of New Brunswick's Information Technology Services. He is responsible for helping develop and implement UNB's web & mobility strategies as well as IT security awareness. Over the past four years, he founded UNB's corporate social media platforms and helped lead the redevelopment of the university's website, UNB.ca. David was formerly the senior enterprise web content strategist with Communications & Marketing at UNB and used the web and social media to tell UNB's story.
David is a former business journalist with the New Brunswick Telegraph-Journal. He is currently pursuing his Masters of Business Administration at UNB, with a focus on social media. David also provides consultative services on web and social media to small businesses and non-profits / not-for-profits.
For more information
Tel.: 506-453-3503 / Toll Free: 1-866-599-4646
E-mail
