If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.
|Course No. and Title:||
ADM 3345 Marketing Research
Three (3) credit hours
As the complexity of problems facing marketing managers increases (for that matter, any manager), so does the need for information – about the environment, about the competition and especially, about the customer.
Today, we live in a global village, one where information is the currency that is most needed. Marketing managers who have the most, and best quality, information and who are best able to organize, understand and use it, will have the most power. As a result of this ability, better decisions are going to be made for the organization.
More succinctly, from the UNB Undergradute Calendar, the course description for ADM 3345 can be found stated as: “Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testng, and analysis of results.”
ADM 1313 and ADM 3315
Dr. Reginald G. Sheppard, Faculty of Business Administration,
Course topics will be covered in a sequence of modules (course topics), for a total of 15 in this course. It is important that each module be completed in its entirety before proceeding to the next course module (course topic). The course modules (topics) will be completed via assigned textbook and journal article readings, online discussions and participation, completion of a course project, as well as three comprehensive course exams.
Textbook: Burns, A. C. and R. F. Bush (2006), Marketing Research, 7th Edition, Prentice Hall.
Textbooks can be ordered from the UNB Fredericton Bookstore:
|Assignments & Examinations:||
Online Discussion and Participation - 10%
Total Marks - 100%
All three exams are online, closed book exams.
All mid-term exams and final exams for online courses will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.
6 months from registration date. All course exams and/or assignments must be completed by the designated end date of your course.
Online courses are subject to an additional $100 non-refundable online fee per course. Fees are subject to change by the Board of Governors.
|Methods of Payment:||
Once you complete the Apply Now form below, please send payment. Methods of payment accepted: