ADM 3315


Subject: Business Administration
Course No. and Title:

ADM 3315 Marketing Management
Credit Value:

Three (3) credit hours
Course Description:

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools.

This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In order to derive maximum benefit from the readings, it is essential that students actively engage in the discussions that follow each reading assignment.
Prerequisite:

ADM 2313
Course Author:

Dr. E. Stephen Grant, Faculty of Administration, UNB, Fredericton
Phone: 506-458-7327
Fax: 506-453-3561
Email: grants@unb.ca
Course Format:

Course topics will be presented in a sequence of modules. It is important that each module be completed before proceeding to the next module (course topic). Course topics will be introduced via assigned readings and will be explored in more detail with a combination of class discussions, preparation of a comprehensive marketing plan, and preparation of a book review.
Course Texts:

Grant, et al. (eds.)., Readings in Marketing Management, 2nd Edition,
Copley Custom Textbooks.

Schell, Michael., Buyer-Approved Selling V3.0: Sales Secrets from the
Buying Side of the Desk, Thought Leader Inc.

Textbooks can be ordered from the UNB Fredericton Bookstore:
506-453-4664
Assignments & Examinations:

The final grade for the course will be based on two article presentations, a comprehensive readings test, a book review, a marketing plan and participation. The readings test will be a comprehensive open-book test of assigned articles and assignments.

Participation 10%
Article Presentations (2 - 5%) 10%
Comprehensive Readings Test 25%
Book Review 15%
Marketing Plan 40%
  ____
Total Marks 100%
Time Limit: Six months
Fees:

Click here to find more information on fees for this course.

Fees are subject to change by the Board of Governors.
Methods of Payment:

Once you complete the Apply Now form below, please send payment. Methods of payment accepted:
Cash (Do not send in the mail. Please deliver to the College of Extended Learning, 2nd Level, Wu Centre, UNB Fredericton Campus)
Cheque or money order (Mail to UNB College of Extended Learning, PO Box 4400, Fredericton, New Brunswick, E3B 5A3)
MasterCard / VISA / American Express (Please call the College of Extended Learning at 1-866-599-4646  or 506 453-4646 with your credit card number, expiry date, and the name as it appears on the card. Please do not send credit card information via email).

Apply Now!