If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.
|Course No. and Title:||
ADM 3315 Marketing Management
Three (3) credit hours
This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools.
This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In order to derive maximum benefit from the readings, it is essential that students actively engage in the discussions that follow each reading assignment.
ADM 2313, ADM 1313
Course topics will be presented in a sequence of modules. It is important that each module be completed before proceeding to the next module (course topic). Course topics will be introduced via assigned readings and will be explored in more detail with a combination of class discussions, preparation of a comprehensive marketing plan, and preparation of a book review.
Grant, et al. (eds.)., Readings in Marketing Management, 2nd Edition,
Textbooks can be ordered from the UNB Fredericton Bookstore:
|Assignments & Examinations:||
The final grade for the course will be based on two article presentations, a comprehensive readings test, a book review, a marketing plan and participation. The readings test will be a comprehensive open-book test of assigned articles and assignments.
All mid-term exams and final exams for online courses will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.
|Time Limit:||6 months from registration date. All course exams and/or assignments must be completed by the designated end date of your course.|
Online courses are subject to an additional $100 non-refundable online fee per course. Fees are subject to change by the Board of Governors.
|Methods of Payment:||
Once you complete the Apply Now form below, please send payment. Methods of payment accepted: