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ADM 1313

Subject: Business Administration
Course No. and Title:

ADM 1313 Principles of Marketing
Credit Value:

Three (3) credit hours
Course Description:

This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues.

  • You will be introduced to marketing topics such as:
    • Target Markets
    • Market Segmentation
    • Marketing Research
    • Buyer Behaviour
    • Product Planning
    • Distribution Channel Development
    • Promotion
    • Advertising
    • Positioning & Branding
    • Pricing
Prerequisite: 33 Credit Hours
Course Author:

Dr. E. Stephen Grant, Faculty of Business Administration, UNB Fredericton
Phone: 506-458-7327
Fax: 506-453-3561
Email: grants@unb.ca
Course Format:

This course is composed with 13 Modules, and each unit covers a certain number of chapter(s):

Modules and Topics
Module 1: Marketing Overview
Module 2: Developing Successful Marketing Strategies
Module 3: Scanning the Marketing Environment
Module 4: Ethics and Social Responsibility in Marketing
Module 5: Consumer Behaviour
Module 6: Organizational Markets and Buyer Behaviour
Module 7: Reaching Global Markets
Module 8: Marketing Research
Mid-Term (Closed Book)
Assignment Due 
Module 9: Market Segmentation, Targeting and Positioning
Module 10: Developing and Managing Products
Module 11: Managing Services
Module 12: Pricing
Module 13: Managing Marketing Channels and Supply Chains
Module 14: IMC, Direct Marketing, Advertising, Sales Promotions, and Public Relations
Final Exam Time – (Comprehensive; Closed Book)

** The Assignment and the Marketing Management Report are to be submitted by sending them as an e-mail attachment to grants@unb.ca.
Course Texts:

Crane, Kerin, Hartley, and Rudelius (2011), Marketing. 8th Canadian Edition. McGraw-Hill Ryerson (BBN# 978-0-07-000990-5) or the eBook version of this text.

Connect, McGraw-Hill’s Online text support access site for access to learning aids such as self-tests, video cases, etc.

 

Textbooks can be ordered from the UNB Fredericton Bookstore:
506-453-4664

 
Assignments & Examinations:
Mid-term 20%
Assignment 15%
Final Exam 35%
Marketing Management Report 30%
  ____
Total Marks 100%
Time Limit: Six months
Fees:

Click here to find more information on fees for this course.

Fees are subject to change by the Board of Governors.
Methods of Payment:

Once you complete the Apply Now form below, please send payment. Methods of payment accepted:
Cash (Do not send in the mail. Please deliver to the College of Extended Learning, 2nd Level, Wu Centre, UNB Fredericton Campus)
Cheque or money order (Mail to UNB College of Extended Learning, PO Box 4400, Fredericton, New Brunswick, E3B 5A3)
MasterCard / VISA / American Express (Please call the College of Extended Learning at 1-866-599-4646  or 506 453-4646 with your credit card number, expiry date, and the name as it appears on the card. Please do not send credit card information via email).

Apply Now!