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College of Extended Learning

Marketing Research

Subject Course No. Credit Value
Business Administration ADM 3345 Three (3) credit hours

This course is all about teaching students how to gather and synthesize quality information upon which marketers and managers can act. Students will learn that marketing research is the set of tools that have been developed to assist in the collection and analysis of information, primarily information about all types of customers. This course examines the design and conduct of research for marketing decision-making including problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

Instructor: Dr. Reginald G. Sheppard (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 1313 and ADM 3315

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • Online Discussions & Participation (10%)
  • 1 x Course Project (30%)
  • 3 x Midterm Exams (invigilated, 20% each)

The midterm exam for this course will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.

Fees and payments

Online courses are subject to an additional $100 non-refundable/non-transferable online fee per course. For more information on fees and methods of payment, please click here.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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