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College of Extended Learning

Marketing Management

Subject Course No. Credit Value
Business Administration ADM 3315 Three (3) credit hours

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan.

Instructor: Dr. E. Stephen Grant (please contact the instructor if you need an up-to-date syllabus)
Prerequisite: ADM 1313

Course details

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

  • Participation (10%)
  • 2 x Article Presentations (5% each)
  • 1 x Final (invigilated, 25%)
  • 1 x Book Review (15%)
  • 1 x Marketing Plan (40%)

The final exam for this course will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.

Fees and payments

Online courses are subject to an additional $100 non-refundable/non-transferable online fee per course. For more information on fees and methods of payment, please click here.

Apply now!

If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

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