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Annual Report

Expanding recruitment in China

L to R: Dr Pang, Lloyd Henderson, Dr. Robert MacKinnon, Premier Brian Gallant, Cui Can, Dr. Eddy Campbell, Chris Beardsworth.

When UNB officially opened an office in Beijing in the fall of 2016, it became the only Atlantic Canadian university to have a centre for student recruitment in China.

“As the University of New Brunswick expands its global reach, recruitment efforts must also grow to match the reputation,” says UNB President Eddy Campbell. “For more than two decades, UNB has been an educational partner in China and the university’s rich history and research strengths are highly thought of there.”

When Dr. Campbell visited Beijing in October of that year to open the bureau, he was joined by New Brunswick Premier Brian Gallant, a delegation from New Brunswick and officials from the Canadian Embassy.

Recruitment goes global

The dedicated office, staffed by a recruitment officer fluent in Mandarin, gives students and their families the opportunity to find out more about the university and build confidence in a decision to study here.

The representative is engaged as a consultant to UNB, providing information and materials not only to prospective students and parents but recruiting agencies and partners.

The office builds on a positive reputation the university enjoys in the country. More than 800 of the university’s living alumni came directly from China to study at UNB and roughly one third of the international students on our campuses come from there.

A long-time educational partnership

The UNB Recruitment Office is located in the Canadian International School of Beijing through the university’s partnership with AKD Ltd., the parent company of the Concord College Network of Schools in China.

More than 20 years ago, UNB became the first to partner with Concord Colleges of Sino-Canada.

“We have enjoyed a wonderful and fruitful partnership with the University of New Brunswick, the first English-speaking university in North America, and the province,” said Dr. Francis Pang, chairman of Beijing Concord Colleges of Sino-Canada. “New Brunswick is a great place for international students, where parents should feel safe to send their child for a quality education.”