Phase 6: Creative campaign

Sharing the #OnlyHere experience

The last phase of the ‘Why UNB’ project is Phase 6: Public Creative Campaign Launch.

In fall 2015 we launched our new brand campaign, #OnlyHere, to the world. The 1st year of the campaign ran from September 2015 to March 2016. Over the course of these months, we featured UNB and the #OnlyHere concept in a vast array of media, including digital, print, experiential and cinema. For a full breakdown of the campaign, including the media channels, target audiences and results, visit our results page.

The results of our first year demonstrate how the #OnlyHere campaign is putting UNB on the map, attracting more prospects and raising the overall profile of our institution. 

Learn more about the #OnlyHere campaign by visiting our campaign page.

Contact the Marketing Team at brand@unb.ca to learn more.