Faculty: Faculty of Business Administration
Degree(s): Bachelor of Business Administration
Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.
Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real world experience and perspectives.
At UNB’s Fredericton campus you can specialize in marketing by completing an honours or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.
Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.
For more information, visit the Faculty of Business Administration's website.
For admission requirements, select "Business" in our admission requirements tool.