Business Administration

BA4398International Marketing 3 ch (3C) [W]

Examines planning marketing strategies for international markets including operations of multinational firms. The main purpose is to show how companies entering the global market should analyze international marketing environment, identify different kinds of international opportunities, decide which particular markets to enter, decide how to enter the chosen market, develop marketing mix strategies for the chosen market and develop an effective organization for pursuing international marketing.

Prerequisite: BA 3304.