Diploma in Technology Management and Entrepreneurship

TME3346Marketing of Technological of Goods and Services (Cross-Listed: ADM 3375)3 ch

Provides an introduction to the marketing of technology focused on industrial goods and services. Includes essentials of marketing, such as product development, promotional design, distribution, pricing/budgeting determination, strategic analysis, communication skills, client/customer relations, and considerations for the small business environment. 

Prerequisite: 36 credit hours of approved courses, or permission of the TME program Chair.