Diploma in Technology Management and Entrepreneurship
|TME3346||Marketing of Technological of Goods and Services (Cross-Listed: ADM 3375)||3 ch|
Provides an introduction to the marketing of technology focused on industrial goods and services. Includes essentials of marketing, such as product development, promotional design, distribution, pricing/budgeting determination, strategic analysis, communication skills, client/customer relations, and considerations for the small business environment.
Prerequisite: 36 credit hours of approved courses, or permission of the TME program Chair.