Business Administration

ADM4143Competitive Strategy3 ch (3C)

Examines the process of strategy formation for the business enterprise as an integrated organization. Emphasizes the problems of defining organizational mission, analyzing the dynamics of competitive rivalry, and the determinants of success or failure for alternate types of business strategies based upon a thorough company/industry analysis.

Prerequisites: 96 ch, ADM 1313 or 2313 , 2413 , 3573